It’s one of those time honored traditions that have been slowly lost. Before television or radio, there were story tellers. The people would talk about great stories of the greatest hero’s of all time. Before written communication this was the only way to pass down history thru the art of speaking.
Can this tradition still be relavant in todays world? The current mass media has taken over the old ways to communicate. Is it still possible to work in these days? Surely it works for little children. Tons of little kids out there are begging for their parents read them a book before bed. You know why? Because kids still love those old Dr Suess books and they still read them for the next generations.
But will it work for Adults? You darn right! Everyone loves to hear a good story!
I was actually inspired by this blog post by reading Luis Galarza Google+ Posting. Just to see the comments on the post just proves the whole point of the posting.
Business Story Telling is the key to create audience engagement. Most of the current advertising is a one way communication. Just features and benefits. Repeated hundreds and thousands of time. Features and Benefits.
But you way how can I create a compelling story about my product or service? It’s rather simple. Speak to your customers. Ask them how they use it. You might even be surprised when they respond to you in a way that you never even thought off.
Take notes on how politicians do it. They are masters at telling compelling stories to ensure you vote in a particular way. It might be because there basically selling themselves. But you will notice that they always point to a person and share there story and see how it relates to their whole point.