The Reason Why Actors need to be Marketable

Hollywood is a marketing machine.  They know the exact formula on how to make money. Granted it’s not 100% guaranteed, because sometimes movies do FLOP for whatever reason.  But at the end of the day they know exactly what to expect. They know what A-List actor to book, What script to use, the perfect director and producer to run the project.  It’s bankable and that is why they have such a huge profit margin from a $250 Million dollar movie budget. The number 1 thing you as an actor need to find out how you are “MARKETABLE”. Being […]

Continue Reading

The Best Advice I Got about How to be a Leader

I have learned so much about the topic of leadership. Many people will have their own theories. Obviously I have my own on what it takes to be a great leader One of the biggest misconceptions to me is when people says that leaders are born for the role. “NATURAL BORN LEADER” I believe this notion is absolutely false. Sure a 4 year old my have the traits of becoming a leader but a “Great Leader?” is something that is learned as they grow. The truth is that leaders are made. True leaders have learned many lessons from […]

Continue Reading

Basic SEO for Personal Branding and Marketing

I have been doing Search engine optimization (SEO) for well over 20 years. My advice to clients is to not really dig to deep into it, unless you plan on becoming an SEO specialist.  Because if you speak with 10 different SEO experts than you are going to get 10 different answers.  Everyone has their theories and formulas.  All these had changed through the years because it’s a Cat and Mouse game. You see Google wants to put out the most relevant links but at the same time Marketers try to manipulate it for their own personal benefits. […]

Continue Reading

Personal Branding – It’s not what you think

Personal Branding is more important than ever before.  Jobs are not permanent anymore. What I mean are the days where you work one job for 40 years and retire with a pension is long gone. First lets define what a brand is Personal Branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-brandingconcept suggests instead that success comes from self-packaging. Statically speaking most people will have more than 5 jobs before they retire.  It just the way it is, thank you Internet. This is why […]

Continue Reading

Is your Baby Cute for Modeling and Acting?

I get asked this a lot. Do you think my baby is cute enough to model? Just how do you suppose to answer this question?  Who calls a baby ugly?  It’s just not something normal people will say.  But there are some key things you need to consider if you really want to get your new born baby into modeling or even actin  Baby roles are very Limited Do not expect to get tons of work.  In fact you be lucky to see 5 casting notices for a child a year.  Hollywood has very strict rules regarding baby […]

Continue Reading