Actors and Entertainers need to do this instead of worry about that

Actors and Entertainers need to understand not to fall for this trap.  They believe they need to always get confirmation from their industry peers.  Remember that Industry peers and colleagues are not really fans.  They are insiders also like civilians.  Everyday normal people do not know the ins and outs of the industry. Many actors or entertainers always look for confirmation from their peers. What may look corny or insignificant is compared to people with in your industry circle. What matters is what people outside the industry feels about it. For example you might been an extra for […]

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The Reason Why Actors need to be Marketable

Hollywood is a marketing machine.  They know the exact formula on how to make money. Granted it’s not 100% guaranteed, because sometimes movies do FLOP for whatever reason.  But at the end of the day they know exactly what to expect. They know what A-List actor to book, What script to use, the perfect director and producer to run the project.  It’s bankable and that is why they have such a huge profit margin from a $250 Million dollar movie budget. The number 1 thing you as an actor need to find out how you are “MARKETABLE”. Being […]

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Basic SEO for Personal Branding and Marketing

I have been doing Search engine optimization (SEO) for well over 20 years. My advice to clients is to not really dig to deep into it, unless you plan on becoming an SEO specialist.  Because if you speak with 10 different SEO experts than you are going to get 10 different answers.  Everyone has their theories and formulas.  All these had changed through the years because it’s a Cat and Mouse game. You see Google wants to put out the most relevant links but at the same time Marketers try to manipulate it for their own personal benefits. […]

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Personal Branding – It’s not what you think

Personal Branding is more important than ever before.  Jobs are not permanent anymore. What I mean are the days where you work one job for 40 years and retire with a pension is long gone. First lets define what a brand is Personal Branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal–brandingconcept suggests instead that success comes from self-packaging. Statically speaking most people will have more than 5 jobs before they retire.  It just the way it is, thank you Internet. This is why […]

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