Basic SEO for Personal Branding and Marketing

I have been doing Search engine optimization (SEO) for well over 20 years. My advice to clients is to not really dig to deep into it, unless you plan on becoming an SEO specialist.  Because if you speak with 10 different SEO experts than you are going to get 10 different answers.  Everyone has their theories and formulas.  All these had changed through the years because it’s a Cat and Mouse game. You see Google wants to put out the most relevant links but at the same time Marketers try to manipulate it for their own personal benefits. […]

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Personal Branding – It’s not what you think

Personal Branding is more important than ever before.  Jobs are not permanent anymore. What I mean are the days where you work one job for 40 years and retire with a pension is long gone. First lets define what a brand is Personal Branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal–brandingconcept suggests instead that success comes from self-packaging. Statically speaking most people will have more than 5 jobs before they retire.  It just the way it is, thank you Internet. This is why […]

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