Personal Branding – It’s not what you think

Personal Branding is more important than ever before.  Jobs are not permanent anymore. What I mean are the days where you work one job for 40 years and retire with a pension is long gone. First lets define what a brand is Personal Branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-brandingconcept suggests instead that success comes from self-packaging. Statically speaking most people will have more than 5 jobs before they retire.  It just the way it is, thank you Internet. This is why […]

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